In his scathing letter to the editor entitled ‘Giving cavemen a good name,’ Martin Kramer condemns sports reporter Sally Jenkins for linking an NFL player’s violent behaviour with that of the iconic television character Fred Flinstone. He fervently contends that the reporter’s euphemism of Pay Rice’s misconduct hides the malevolent nature of his crime.
The writer makes his position clear from the onset of the piece, portraying the actions of “Baltimore Ravens running back Ray Rice” as “reprehensible.” This is then contrasted with his illustration of Flinstone as being a character who “loved and respected his wife.” Through this juxtaposition of pejorative language such as “reprehensible” to describe Pay Rice, with the association of high modality traits such as “lov[ing] and respect[ing]” to Fred Flinstone, the writer is able to underscore the difference in these people’s attitudes towards women. From this, Kramer attempts to manoeuvre the reader into recognising that the comparison made by sports reporter Sally Jenkins in regards to Rice and Flinstone was not accurate, and rather that it did a disservice to society by understating the NFL player’s atrocious treatment of women.
Kramer concedes however that “Fred Flinstone” still “had his faults.” By using the word “faults,” the writer recognises that the icon was not perfect in his behaviour, highlighting that he is not blinded by his status as a fan, and that his views are well-considered and the product of much cogitation. Thus, he attempts to avoid isolating his audience with an overly biased view, by reassuring them that he is aware of both sides of Flintstones’ personality, and as such the readership is more likely to agree with him on his stance of Sally Jenkins.