ATAR Notes: Forum
VCE Stuff => VCE English Studies => VCE Subjects + Help => VCE English Language => Topic started by: dmitridr on February 23, 2017, 11:00:33 am
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*** CU in the NT! How Swearing Can Shock & Amuse! ***
Hey guys,
I came across this article about 1.5 months ago about how the Northern Territory is using swearing to hopefully persuade visitors to travel to the NT for a holiday.
Their using this slogan to persuade people: "CU in the NT" - I am sure many of you can see the connection to the swear word, so I am not going to write it here.
In my opinion, this is an example of how swearing is becoming quite standard in public discourse and is characteristically Australian. What could this indicate about our Australian cultural values?
This is a great example of how informal language is used in Australian society.
Read more about it here. http://www.theaustralian.com.au/business/media/marketing/cu-in-the-nt-campaign-slogan-obscene-says-advertising-watchdog/news-story/42fa51c273b53e88d204992a9ccaca60
Do you think this campaign achieved it's intended social purposes of persuading travellers to travel to the NT?
I hope this helps with finding modern examples!
Dmitri :)