The article already did a good job at pointing out their shifting positions on various products. They'll take up any position if it gathers more sales. I'm sure Unilever bought into the mayo industry because they believed in the importance of good quality mayo.
They're a business, they buy into the mayo industry because they saw that it was a good opportunity to make money. And exactly, businesses are about sales, it's about profit and it's about the money, otherwise people won't be drawn into enterpreneurship and other business ventures. It's a capitalist world.
These ads are simply aimed at emotion and if viewed by children could induce a very simplistic attitude towards life. They are not only selling a product but implicitly bringing in sexual matters with anything they can. Simply they are following the sex sells mentality. Do we want these ads to continue to smudge television? People should have a choice if they want to witness a sexual joke or not. They should not be forced into the awkward position through their child questioning "mummy what are balls?".
I disagree, I think it was just a funny joke - you're taking a serious view towards something which wasn't designed to be taken seriously. What is this sex cells mentality you speak of? And no, if you're looking at smudging television, there are many other things which smudge television just as much if not more, so by your slippery slope, we should ban all violence from television, all graphic scenes, all mentions of rape, all mentions of crime...etc? No, that's not the right thing to do.
We must separate the facts from the fancy and cannot let outside matters delude people from the real product
I've said it time and time again, they're a business, ads are not mean to provide you with facts, they are meant to entice you into buying a particular product.