ATAR Notes: Forum
VCE Stuff => VCE Business Studies => VCE Subjects + Help => VCE Business Management => Topic started by: Aqualim on July 24, 2009, 10:10:43 pm
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Just wondering how i would go about answering this question;
'Explain how marketing is more than just advertising'
I was thinking;
"It is more than just advertising as Marketing comprises of four stages, whereby advertising only falling under one of them; Product, Place or Distribution, Price and Promotion, all these put together make, Marketing."
and i have a feeling i'm way off track..
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Just wondering how i would go about answering this question;
'Explain how marketing is more than just advertising'
I was thinking;
"It is more than just advertising as Marketing comprises of four stages, whereby advertising only falling under one of them; Product, Place or Distribution, Price and Promotion, all these put together make, Marketing."
and i have a feeling i'm way off track..
You're on the right track, but you'll need to expand on the things you've listed for full marks. It's a pretty shallow answer atm.
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Marketing is about creating and delivering value to a customer. Customer delivered value is assessed by functional benefits + emotional benefits divided by money costs + time costs + energy costs + physic costs (Kotler, 2007). Advertising is merely a function whereby a customer is made aware of their need or want through a chosen medium. Marketing is a much broader concept.
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Just wondering how i would go about answering this question;
'Explain how marketing is more than just advertising'
I was thinking;
"It is more than just advertising as Marketing comprises of four stages, whereby advertising only falling under one of them; Product, Place or Distribution, Price and Promotion, all these put together make, Marketing."
and i have a feeling i'm way off track..
You're on the right track, but you'll need to expand on the things you've listed for full marks. It's a pretty shallow answer atm.
Ok, so would I start to outline what the four P's are, and say why Marketing falls under Promotion?
Also I thinking if i started to outline the Four P's the answer would be very similar to a previous question i answered. "Outline the Four P's that make up the Marketing Mix"..
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Just wondering how i would go about answering this question;
'Explain how marketing is more than just advertising'
I was thinking;
"It is more than just advertising as Marketing comprises of four stages, whereby advertising only falling under one of them; Product, Place or Distribution, Price and Promotion, all these put together make, Marketing."
and i have a feeling i'm way off track..
You're on the right track, but you'll need to expand on the things you've listed for full marks. It's a pretty shallow answer atm.
Ok, so would I start to outline what the four P's are, and say why Marketing falls under Promotion?
Also I thinking if i started to outline the Four P's the answer would be very similar to a previous question i answered. "Outline the Four P's that make up the Marketing Mix"..
Then perhaps make the focus of your answer on establishing the relationship between marketing and advertising; that is, that one is a subset of the other. In the process though, define marketing, list its components, define advertising, and then conclude by establishing the relationship. That should be fine.