
Zeroes are the same as roots (basically x- intercepts)
So "simply" it means that a potential factor will always be p/q where p is a factor of the final coefficient and q is a factor of the first coefficient (given the terms go from x
3 to x
0 = 1 (so disappears leaving a constant term in your case -6)

So let's list out the potential zeroes/roots
p is a factor of -6 which means it can be ±1, ±2, ±3, ±6
q is a factor of 12 which means it can be ±1, ±2, ±3, ±6, ±12
p/q = ±1, ±1/2, ±1/3, ±1/6, ±1/12 (when p = ±1)
±2/1, ±2/2, ±2/3, ±2/6, ±2/12 (when p = ±2)
±3/1, ±3/2, ±3/3, ±3/6, ±3/12 (when p = ±3)
±6/1, ±6/2, ±6/3, ±6/6, ±6/12 (when p = ±6)
Since I have done it systematically I have got some repeats - let's find all the possible unique solutions now
p/q = ±1, ±2, ±3, ±6, ±1/2, ±3/2, ±1/3, ±2/3, ±1/6, ±1/12, ±1/4
p/q = ±1/12, ±1/6, ±1/4, ±1/3, ±1/2, ±2/3, ±1, ±3/2, ±2, ±3, ±6 (just ordered them not necessary)
Now these are the solutions we must "guess" - tedious i know
Now let's define the expression you were given
f(x) = 12x
3+20x
2-x-6
So say we start checking these solutions and first find that f(1/2) = 0 This means (x - 1/2) is a factor so from there we can utilise long division by dividing the original cubic by this factor to find a quadratic factor of the cubic. Remember we need to check solutions until we find one that is f(p/q) = 0.
If we did this correctly we end up with
)
Factorising this quadratic correctly yields
(3x+2))
So finally we get
 = 2(2x+3)(3x+2)(x-1/2))
 = (2x+3)(3x+2)(2x-1) )
And finally state our answer as required - remember we defined f(x)
So

In it's factorised form is
(3x+2)(2x-1) )
I doubt this would ever come up on an exam and it never has from the past 20 anyway!