Okay so this is an issue I've thought about for a long time, but never really expressed fully, so here goes my little rant. Facebook is littered with opportunities for people to believe they are a good person. It's not uncommon to see pictures of some poor child with some disease, with a caption saying 'every like = 1 dollar for operation' or something like 'doctors will contribute 3 cents for every like given for this cancer patient'. It's clearly a ploy to exploit the kind-hearts of some less-intelligent users of facebook (which are dishearteningly plentiful). Of course, when you think about the motive behind the images, it's just a person trying to draw attention to their account or a particular page, but it's incredibly difficult to fight against due to anybody attacking the images being considered 'immoral'.
My problem with things like this on facebook is this: people have been mislead to believe they are making a positive contribution to the world by liking some stupid picture. I think this has the effect of making such people less likely to ACTUALLY make positive contributions to the world due to the perception that they already have been doing great things. Why bother donating to third world countries when you just saved a child from cancer by liking an image? I know this seems far fetched, but these images rake up huge amounts of likes, so I'm certain this effect applies to some portion of people who like said images. The counter argument: 'so what if it's not real, it's raising awareness' never really convinced me of anything. You don't need to raise awareness for the existence of cancer in a misleading facebook image, it's one of the most well-known diseases in the world.
I remember when Kony 2012 was a big thing, and so many people were flaunting their moral 'superiority' all over facebook, by liking anything kony-related and even paying money towards the poorly rated charity organisation 'invisible children' -or something; I can't remember this perfectly. In the end, the whole idea of 'covering the night?' didn't really follow through, but the people felt satisfied that they fulfilled their moral obligation as humans, by virtue of their initial enthusiasm towards the cause.
Anyway, I'm glad the number of these types of things on facebook has been declining, but I still have concerns about it. By no means am I a role-model for charity donations, but I can't help but feel like these exploitive facebook morality-magnets are impeding on our ability as a society to meaningfully contribute to solving actual problems in the world.