Structuring 10 Markers

[Werewolf]

I was going to post this in the BM Questions Thread, but I thought it could benefit more people.

When you are approaching an exam question, how are you supposed to know how to structure it? Can you really structure it however you want?

''For example, in the 2011 VCE Exam a question said 'Explain four steps from Kotter's 8-step theory of change management. Discuss how the effective use of Kotter's change theory could impact on the internal environment of an organisation. In your answer refer to an organisation or a significant change issue you have studied this year.''

When I went to answer it I started by - Defining the Kotter Theory, saying that my organisation (don't have one just made it up to answer it) was effected by globalisation which impacted on the internal environment, then I defined globalisation; this was accurate against the examiners report.

Then this is what I did.

• Outlined the first step of Kotters and within my definition of Kotters explained how my organisation did that and globalised. Straight afterwards, I 'discussed' through outlining positives and negatives of its pmact on the internal environment

I more or less did that for the same thing, but in the answers they just explained the four steps of Kotters straight off the bat with their organisation and after all of that, discussed the effective use of kotters and how it impacted on their organisation.

Could both be right? I'm not sure when you are meant to do it my way or their way or .. aRGHH.