HSC Business Studies Question Thread

[Tara_m]

how does globalisation affect marketing(management).

[Mada438]

how does globalisation affect marketing(management).

Well globalisation is the sharing of goods and services worldwide brought about improved communications and technologies. As we now live in a globalised world, marketing must cater for consumers worldwide with their campaigns; this means acknowledging the differing opinions of politics, religion etc worldwide. As marketing is targeted at larger audiences they must cater their campaigns to suit and accommodate for specific differences of consumers worldwide.

[emilyygeorgexx]

how does globalisation affect marketing(management).

Hey!

I recently wrote a response for this question as well. As long as you cover all the dot points under global marketing and link them to relevant strategies, you should be all good! Don't forget to include case studies in the essay which provides evidence on the effectiveness of the strategy

[arabrhino]

Hi all,
I'm currently doing my syllabus notes for marketing and I was looking for a case study to use. An obvious one to use is Qantas because they fit so much of the dot points, but apparently it's too common according to my Business teacher. Any other big companies which are good to use for marketing?
Thanks for the help.

[EEEEEEP]

Hi all,
I'm currently doing my syllabus notes for marketing and I was looking for a case study to use. An obvious one to use is Qantas because they fit so much of the dot points, but apparently it's too common according to my Business teacher. Any other big companies which are good to use for marketing?
Thanks for the help.

Hi!

A few interesting ones would be Apple and GoPro. There are  tons of things about these two that you can talk about =). I'll just get you started!

Apple focuses on good service, product placement and unique store designs with unique experiences. YOu can also talk about the high prices and the lifestyle that comes with an Apple product. 

GoPRO focuses on social media and viral marketing.  You can talk about their affordable cameras that suit an active lifestyle.

[bimberfairy]

Hi all,
I'm currently doing my syllabus notes for marketing and I was looking for a case study to use. An obvious one to use is Qantas because they fit so much of the dot points, but apparently it's too common according to my Business teacher. Any other big companies which are good to use for marketing?
Thanks for the help.

Definitely agree with EEEEEEP up there that Apple is a good case study! I often used Foxconn as a good example of what NOT to do to your employees. Apple outsources production to them so it's a good connection to make. Foxconn's long list of unethical practices are quite a good read.

I referred to Lego as a case study often, because their operations process is so specific and relevant to the Operations syllabus. They've also changed alot over the years, in terms of growth and adapting to their market.
A personal favourite of mine was Uniqlo! I personally love the brand and their marketing (online and offline) is really good. They focus alot on the quality of their products and also highlight their CSR through how their products are produced.

[arabrhino]

Thanks for the help, really appreciate it.

[abhuiyan01]

Can someone please outline how research and development is a strategy for globalisation?

I didn't realise what thread we were posting in, nor that there wasn't a question thread.

Hey Rikahs,
A modern award is a legally binding document containing minimum terms and conditions of employment for an industry. It is a kind of employment contracted that acts in addition to the 10 National Employment Standards - i.e. giving more rights and entitlements to employees.

They are the most basic kind of employment contract created by the Fair Work Commission which apply to all businesses within an industry e.g. fast food industry award or educational services (teachers) award. If an individual business wants to make their own employment contract between them and their employees through an enterprise agreement, it must be approved by the Fair Work Commission and pass the Better Off Overall Test, in that the proposed agreements surpasses the minimum terms of the award. Thus, modern awards are seen to underpin the creation of other employment contracts.

Hope this helps!!

[jamonwindeyer]

Can someone please outline how research and development is a strategy for globalisation?

Hey! Essentially, globalisation means a business will be expanding into new markets, each with its individual set of cultural, economic and social influences. Selling a pair of shoes in Australia is a lot different to selling them in America, for example. To successfully expand in this way, you need to understand your market - So, R&D is a vital strategy to put in place to initiate the globalisation process

[GabbyJesus]

Okay I'm a bit confused
When your talking about negotiating with your suppliers, do you use Supply Chain Management or Global Sourcing as your operation strategies? 

[emilyygeorgexx]

Okay I'm a bit confused
When your talking about negotiating with your suppliers, do you use Supply Chain Management or Global Sourcing as your operation strategies?

Hey!

For this one it would be supply chain management. This is because your supply chain is the range of suppliers a business has and the nature of its relationship with those suppliers. SCM is the actual strategy and sourcing/global sourcing is a key aspect of SCM.

The definitions may clear it up:
* Global sourcing is a broad term that refers to businesses purchasing supplies or services without being constrained by location
* Supply chain management (SCM) involves integrating and managing the flow of supplies through the inputs, transformation processes (throughput and value adding) and outputs in order to best meet the needs of customers

Hope this helps! 

[Never.Give.Up]

Hey Legends!!
We have an extended response due soon...
And our 2 possible questions are:
1. Discuss the implications of debt and equity financing options for a business and the role that financial institutions play as a source for these funds.
2. Analyse the influence that sources of finance and the government have on the financial stability of the business.

So...I have created some plans. Basically I am wondering whether I am on the right track (as I haven't written an ER for a while!! )
But- mainly I was wondering- what is a good case study to use for finance, I can make up hypothetical examples but it would be good to incorporate a real business too

Here are the plans

1. Discuss the implications of debt and equity financing options for a business and the role that financial institutions play as a source for these funds.
Introduction
- answer question
- outline content of response
- outline case study to support ideas
Debt Financing
- Defintion
- Advantages
- Disadvantages
- Example of a financial institution (insert case study) in providing/sourcing debt financing (e.g. factoring, etc.)
Equity Financing
- Definition
- Advantages
- Disadvantages
- Example of a financial institution (insert case study) in providing/sourcing equity financing (e.g. private equity, etc.)
Conclusion
-recap ideas, link back to question

2. Analyse the influence that sources of finance and the government have on the financial stability of the business.
Introduction
- answer question
- outline content of response
- outline case study to support ideas
Internal Sources of Finance
- Definition
Retained Profits
- Definition
- positives
- negatives
- Case Study example showing influence of retained profits on financial stability
Owners Equity
- Definition
- positives
- negatives
- Case Study example showing influence of owners equity on financial stability
External Sources of Finance
- Definition
Debt
- Definition
- positives
- negatives
- Case Study example showing influence of one type of debt finance (e.g. factoring) on financial stability
Equity
- Definition
- positives
- negatives
- Case Study example showing influence of one type of equity finance (e.g.private equity) on financial stability
Influence of Government
- Definition
ASIC
- Definition
- positives
- negatives
- Case Study example showing influence of ASIC on financial stability
Company Taxation
- Definition
- positives
- negatives
- Case Study example showing influence of Company taxation on financial stability
Conclusion
-recap ideas, link back to question

Thanks so much for any help and ideas for good case studies

[emilyygeorgexx]

Hey Legends!!
We have an extended response due soon...
And our 2 possible questions are:
1. Discuss the implications of debt and equity financing options for a business and the role that financial institutions play as a source for these funds.
2. Analyse the influence that sources of finance and the government have on the financial stability of the business.

So...I have created some plans. Basically I am wondering whether I am on the right track (as I haven't written an ER for a while!! )
But- mainly I was wondering- what is a good case study to use for finance, I can make up hypothetical examples but it would be good to incorporate a real business too

Here are the plans

1. Discuss the implications of debt and equity financing options for a business and the role that financial institutions play as a source for these funds.
Introduction
- answer question
- outline content of response
- outline case study to support ideas
Debt Financing
- Defintion
- Advantages
- Disadvantages
- Example of a financial institution (insert case study) in providing/sourcing debt financing (e.g. factoring, etc.)
Equity Financing
- Definition
- Advantages
- Disadvantages
- Example of a financial institution (insert case study) in providing/sourcing equity financing (e.g. private equity, etc.)
Conclusion
-recap ideas, link back to question

2. Analyse the influence that sources of finance and the government have on the financial stability of the business.
Introduction
- answer question
- outline content of response
- outline case study to support ideas
Internal Sources of Finance
- Definition
Retained Profits
- Definition
- positives
- negatives
- Case Study example showing influence of retained profits on financial stability
Owners Equity
- Definition
- positives
- negatives
- Case Study example showing influence of owners equity on financial stability
External Sources of Finance
- Definition
Debt
- Definition
- positives
- negatives
- Case Study example showing influence of one type of debt finance (e.g. factoring) on financial stability
Equity
- Definition
- positives
- negatives
- Case Study example showing influence of one type of equity finance (e.g.private equity) on financial stability
Influence of Government
- Definition
ASIC
- Definition
- positives
- negatives
- Case Study example showing influence of ASIC on financial stability
Company Taxation
- Definition
- positives
- negatives
- Case Study example showing influence of Company taxation on financial stability
Conclusion
-recap ideas, link back to question

Thanks so much for any help and ideas for good case studies

Hey!

You are definitely on the right track!

Some of the things I can suggest is in both responses always link it back to how it will affect financial management (financial objectives) - especially when looking at the government influences. In government influences you can also mention the Australian Prudential Regulation Authority (APRA) if you like.

Remember that the issuing of shares can be both internal and external sources of finance. Always show cause and effect in both responses especially when addressing the 'analyse'.

Good case study to use is Qantas - if you have the case study book then that's amazing! There is also a thread in the business studies forum that has a bunch of finance case studies and each dot point they correlate to (I would link it but tbh I have no idea how to)

Hope this helps, reach out if you need any more help!

[Thomasaa]

Hey guys,
We have a business report coming up and one of the major aspects of it is interdependence between finance and marketing. My issue with this is I have no depth of knowledge and could only write a few sentences on it. If someone could help explain it to me I'd appreciate it.
Thanks 

[Razeen25]

Hey guys,
We have a business report coming up and one of the major aspects of it is interdependence between finance and marketing. My issue with this is I have no depth of knowledge and could only write a few sentences on it. If someone could help explain it to me I'd appreciate it.
Thanks 

I wrote an essay on the interdependence of finance with all the other key business functions which got full marks lol. Would you like me to send you my marketing section? : )