Hellooo, can someone please help me distinguish between marketing and selling as an approach which appears a lot in MC. Like how would I be able to determine that a given example is a marketing approach rather than selling?
E.g. [ 2012 Past Paper MC Q.6 ] A business develops a shirt made from fabric which never stains or looks crushed. It then runs an advertising campaign to inform people about this product. What type of approach is this?
a. industrial
b. marketing
c. production
d. selling
Production approach was the first approach established that focused on the quality of the product as a means to advertise the product. They relied on the quality, rather than needs.
Selling approach was about the advertising and being front-end about the product. They relied on the methods of door-to-door selling to push forward the product.
Marketing approach focuses on the needs and wants of the consumers, and then tailoring their product to meet those needs.
The question is about the
advertising campaign end, which leans towards selling and not marketing. They most likely didn't make the product to suit the needs of the consumers, which means it's not likely the marketing approach.