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stimulus interpretation help

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annn1e:
'i will never be the same again'
so would this be definitely referring to a life changing/far reaching and transformative discovery? And a creative would have to show that sort of discovery?
- i was thinking of a creative where the persona 'discovers' that she will almost grow old and is thus never going to be the same again and i smashed out a quick creative in an hour but the more i think of it i dont think thats what the stimulus was aiming for and I'm really unsure now

jamonwindeyer:
I think your interpretation is fair! These things are purposely vague so that you can take the idea and run with it - "I will never be the same again" purely implies transformation, so anything with a transformative element will suit! Your Creative sounds like it works to me - Make sure you aren't making the stimulus too obvious, it should be a natural incorporation ;D

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