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Questions Thread :)

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Aqualim:
Hey folks,
I thought it would be a good idea to make a thread which enables users to answers questions regarding topics they are having trouble with.

So to get the ball moving,

Why are there separate sections in the Go-For-Your-Life webiste for different subgroups including; teenagers, adults, young adults, children and families and other adults?

I came up with this answer, not sure If i'm gonna completely knock the socks of the marker though;

This could occur because the campaign doesn't want to adopt a 'one-size-fits-all' approach, as the levels of physical activity required from each group can vary e.g. Adults and Older adults are expected to engage in 30 minutes of moderate-intensity physical activity, where as children and youth are expected to engage in 60 minutes of MVPA (moderate-vigorous physical activity) each day. Therefore to ensure that the Go-for-your-life campaign is successful, the site has been prepared in a manner so that the ideas for promoting physical activity are relevant to the subgroup

Also another question;

Explain how the state governments could evaluate the Go For your Life or Find Thirty campaigns after a 24 month period using the stage of change model with teenagers.

Thanks Guys :)

lexitu:
Your answer sounds good, although I'm not in the PE frame of mind for Aos 1 anymore... Tailoring is a good term to use also.

For your other question, something similar came up in a previous exam. The answer is simple. The initial stage of change can be compared to the stage of change after 24 months. Progress is shown if there is an average increase within the stages of change model through the teenage demographic.

Any other questions?

Aqualim:
Cheers Mate, yeah just one more;
How can mass-media messages be tailored for individuals in different stages of change?

does this have something to do with, that there is a higher success rate for th intervention program if the campaign employs both individual and population-based aspects. When designing the campaign it is important to focus on the level of motvational readiness and stage of change for the group being targeted e.g. If the Victorian government were to develop a compaign on reducing the level of inactivty and increase the level of physical activity participation, then they would focus on cognitive approaches as generally people with low levels of self-efficacy and are inactive will require mind-processes rather than behavioural processes in order to have the right level of self-efficacy to perform the desired program.

Or something along those lines, then I would also bring up the campaign should reflect increasing awareness for the benefits of physical activity, the consequences of inactivty and the consequences inactivity is having on others.

Vadnal:
Great idea for a thread, I'll be adding to this as time goes by.

lexitu:
That's a great question, and interesting too. I was thinking about this last year, as Nelson says that mass media approaches should be tailored but doesn't give an example of how.

The mass media approach is restrictive because you are targeting a wide population with different cultures/levels of readiness. My thinking is that there are four ways that you could develop a campaign (e.g. TV ads, billboards) that is tailored to a specific group:
- Research the audience. For a TV show such as the biggest loser, TV ads would most likely target people in the contemplation or preparation stage and therefore would use a mixture of cognitive and behavioural strategies. If it was another show, another audience might need to be catered for.
- Broadcast a range of different messages that target different groups. This is tough, but many billboards could be created, each targeting people in different stages of motivational readiness or different cultural groups.
- If the mass media campaign is targeted at a community, it's much easier. The locals ads, billboards, whatever - inform the community on specifics of the campaign that is usually complemented with environmental/policy change.
- Meet the specifics of the campaign - if it's for weight loss, target stages 1+2 and maybe 3

There is no clear answer that I can think of, ask your teacher maybe... It's a pretty ambiguous question.

Your spot on when you say that the campaign and cognitive/behavioural strategies should be tailored to motivational readiness. That's an important concept, and understanding it already is awesome as its very examinable. You're also right in saying that both population and individual aspects should be considered. A comprehensive multi-strategy approach is important.

Good work. Did what I say make sense?

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