Yeah, the book's way is a purely algebraic approach which should not be discarded, often in combinatorics you will see there is a combinatorial argument method and also an algebraic manipulation exercise, often the algebraic manipulation involves induction and sometimes a speck of ingenuity, combinatorial arguments also require wishful thinking and creativeness.
What I mean by conjunctive is that you need to have 3 equal groups in EXACTLY 3 different groups, in other words, you can't have 3 equal groups in 1 OR 2 OR 3 different groups. Say we have group A, B and C each consists of 6 people and name our rooms X, Y and Z. If this was disjunctive, we could have A, B and C all in room X and none in Y and Z. However, WLOG, assume we have A in X, B in Y and C in Z (ie, create a bijection b/w groups and room) then we have a conjunctive scenario, we MUST have A AND X, B AND Y, C and Z, hence the multiplication.