Lexitu seems to have covered a lot of what I was going to say, but I'll say it anyway (perhaps from a slightly different perspective):
What I always intended to do when approaching a language analysis was to look at the ideas, and the method of persuasion/argument used by the writer, and discuss this. Often this can be done sequentially, but often not necessarily. For example, if I were to write a piece on why teenagers shouldn't smoke, I might structure my article like so:
-anecdote describing the social disadvantages of smoking (how it's now become out of fashion, you won't hook up with girls because you smell, antisocial as you have to go outside, whatever)
- highlight the scientific reasons for not smoking (increases every type of cancer, destroys skin, ageing, etc)
-end with a joke
In an essay analyising such an article, I would lump the argumentative techniques used into 3 main themes:
- use of language techniques, voice etc. to relate to a teenage audience (sloppy grammar, anecdote, jokes, slang, etc.)
- social desirability in order to make smoking seem 'uncool' (again, this may be reinforced by specific language tools as evidence above)
-appeal to logic and/or scare tactics (use of authority and scientific findings lend credibility and make me seem unbiased, while bombardment with statistics make it hard to argue logically pro smoking)
- I would also put in a comment on how the combination of appeals to both an emotional and logical side of the audience makes it signficantly more likely to be effective.
Not sure if this was clear, because I was thinking of it as I was typing it, but if not just ask - essentially what I mean is that you should try to lump it into main themes or methods of argument, and then use metalanguage/specific examples to explain how this argument was made (e.g. slang -> casual voice -> appeals to a young audience). Metalanguage is language about language, so really you describing language techniques. Don't limit yourself to this though, make sure you keep in mind the big picture, and how it all fits together to create an overal persuasive piece (all articles are persuasive pieces).
When tackling multiple pieces, you can either compare or contrast, but again this will be easier when focussing on the themes. I found it easier to do one paragraph on a single article, then another on the two together and their similarities and/or differences, etc.
Often your teachers will give you opposite contentions in your pieces in order to encourage you to discuss how differing opinions can be persuasively argued in different ways using different techniques. Discuss these and you'll do fine
