In response to the recent proposal of introducing of a compulsory medical information card, fierce social discourse has ensued as to whether the increase in transparency of personal information is in people’s best interests. In his email entitled “M-I Card response,” Dr Tom Brown fervently argues in favour of the Medi-Info Card, justifying it as a tool that can be used to improve efficiency of the healthcare system, being beneficial to both doctors and patients alike. Contrastingly, Christina Singh in her newspaper publication entitled “M-I Card – or YOUR Card? Privacy the big issue” forthrightly contends that the Medi-Info Card poses a danger to both privacy and security, and on that basis should not be integrated as part of the healthcare system.
Brown commences his email by revealing his credentials, that he is a “family doctor with over 35 years’ experience.” By emphasising that he is a “family doctor,” he aims to elucidate that his stance is relevant to the debate surrounding the legitimacy of MI Cards, and that he is a figure of credibility. Furthermore, by disclosing that he specialises in the “family,” Brown strives to win over the pathos of the audience, by tapping into people’s past experiences with family doctors, which are likely to be fond memories because of their ability to cure people of illness. Thus, by associating himself with a subset of society that is venerated for their good-will, the writer’s concerns of the status quo become more valid in the eyes of the reader, and this strengthens his case that they should be implemented.
Furthermore, by underscoring the pernicious consequences that arise due to the unavailability of medical information, with its pertinence to the real world amplified through the use of personal anecdotes, Brown is able to champion MI Cards as a solution that can overcome these problems. This is exemplified when he paints a grotesque picture of older patients experiencing “weariness and confusion” in attempting to “remember all the medication they are taking”. The use of word “weariness” to describe these patients is a direct attempt by the writer to highlight the fragility of the situation, and that elderly people are incapable of monitoring their health independently. Furthermore, the writer strives to enrage the readership with the hopelessness of the situation, desiring for them to feel unsatisfied with the status quo. Thus, by illustrating to the readership that these patients need a support mechanism to help them oversee their health, Brown is able to present MI Cards as an effective solution that will rectify the current problem.
The doctor intimates that the current system is inefficient and that people should be able to “talk to their doctors” without “wast[ing]” “time” by providing “medical histories.” By emphasising the “time” lost through this laborious process, Brown seeks to make an appeal to time consciousness, averring that patients deserve better customer service from health clinics, and that the value of their time is being neglected. Thus, by revealing that the writer is being considerate of the needs of the reader, and that his proposed solution in MI Cards will lead to a time-saving for patients, Brown aims to sway pragmatic members of the audience that have busy lives and consequently value their time highly.
Contrastingly, Singh’s opinion piece rejects the benefits of MI Card’s, rather focusing on the danger that it poses to security and privacy. She begins her piece by flagging a loophole in this healthcare reform that may be exploited by businesses, who may use it as part of their staff selection devices. By using colourful language to narrate an interview, such as there being a “gleaming office” and that the employer “smiles benignly,” Singh seeks to mock proponents of MI Card’s for their foolishness in thinking that businesses won’t exploit having access to sensitive information. Through the use of the rhetorical question, “Impossible, you say?” the media liason officer aims to shock the reader by maintaining her stance that the interview exchange could become a norm, and that the example cited wasn’t merely a figment of her imagination. Thus, the writer intends to create a perception of mistrust within the readership in regards to MI Card’s, by terrifying them with the possible practical implications of their use. Furthermore, she attempts to erode any preconceptions readers may have of this technology being innocuous, striving to make them realise the potential harm it can cause.
Furthermore, the writer posits that this “compulsory health information card” should be a concern for those that “value our free society.” Through this, Singh dichotomises the audience into two groups: those that value a free society, and those that do not. By characterising those who “value our free society” as being of high moral fibre, and implicitly arguing that those that wish to fit into this category should be in opposition to MI Card’s, the writer encourages the readership to align with his stance because of the moral high-ground it will provide them with.
The Civil Liberties lobbyist attacks those that are currently using the card on a “voluntary basis” as being “gullible”. By associating these patients with the word “gullible,” a pejorative adjective which carries connotations of being a social conformist and weak-minded, traits that are not admired within the general populous, Singh permeates a sense of fear within the readership which aims to discourage them from falling folly to the same mistake.