A video recording of Ray Rice's past abusive attack on his then fiancée has been released, sparking outrage from the American public, including a response from sports reporter Sally Jenkins who likened Rice to renowned, television character Fred Flintstone. In his letter to the editor "Giving cavemen a good name", Martin Kramer confronts Jenkins' comment, contending in a stern, reprimanding tone that Rice's actions cannot be compared to Flintstone's as the two individuals have completely opposite personalities and mindsets. He targets those who, like Jenkins, harbour disparaging views of Flintstone, presenting him in a positive light to encourage them to re-evaluate their preconceptions of the character.
Kramer begins by highlighting Fred's respect and love for his wife as the feature that distinguishes him from Rice. He briefly concedes that Fred "had his faults", recognising that the character did occasionally warrant disapproval for his actions and thus, portraying his views as impartial. However, Kramer proceeds to evoke awe and inspiration in his readers by recounting how Fred had looked upon his wife, Wilma, as "his queen." Readers may, indeed, view Fred with reverence, as the title "his queen" - connoting nobility and authority - demonstrates that Fred had viewed his wife as his equal, despite being the breadwinner of his family. This is in contrast to Jenkins' claim that Rice had gone "all Flintstone on his wife", where the preposition "on" connotes Rice's dominance over his wife and compels readers to agree that Fred is incomparable to this man who has been portrayed as oppressive. More importantly, Kramer aims to generate warmth in readers from the endearing title "his queen", with the possessive pronoun "his" implying the couple's intimacy and thus, compelling readers to realise that Fred's loving, respectable nature cannot be associated with Rice's more violent disposition.
Kramer expands on Fred's dedication to his wife by illustrating his consistent, hard-working approach to life that separates him from Rice's volatile behaviour. He appeals to readers' courage when describing how "every day", Fred would "wear out his feet" and "work until the whistle blew", specially so he could "head home to Wilma". This romanticised, heroic portrayal of Fred exhibits his tenacity and his honest commitment to bringing food to the table for his wife and family. Such relentless servitude to Wilma positions readers to believe that Fred is rather progressive in his treatment of women, and therefore, is not analogous to Rice's more archaic attitudes towards women.