Language Analysis Week 3
Andrew Bolt’s opinion piece “Don’t blame me, blame Julia Gillard” (Herald Sun, December 17, 2010) deals with the recent episode of the ongoing issue of how government policy can deter ‘boat people’ or otherwise deal with asylum seekers. Bolt contends that the Gillard government’s asylum seeker laws are too lax and this is the indirect cause of the ‘christmas island tragedy’. Primarily, Bolt contends this in a rational tone, however he does adopt sarcasm and, indeed, passionate tones in various sections of his article.
Bolt aims to create segregation between his audience and what is presented in his article as the opposing view. Exclusive language is employed heavily by Bolt in his piece in an aim to create this polarisation. Perhaps the most blatant of these exclusive terms is Bolt’s continual use of the phrase ‘they lie’, as well as the pejorative ‘leftist’. Bolt uses these terms in aim to create a “them and us” mentality amongst his readers and promote distaste for the other side. The broad aim of polarising is further displayed by Bolt in his headline which reads ‘Don’t blame me, blame Julia Gillard’. From this readers are predisposition from the start of the article to understand that two opposite sides exist- that of Bolt and that of Julia Gillard’s government. Further, this headline places the burden of blame on the head of Bolt’s opponent and, to a certain extent implies that Bolt’s school of thinking has been victimised by being previously blamed. This begins subtle mental ‘side taking’ within Bolt’s audience and when later paired with Bolt’s exclusive language creates the strong ‘them and us mentality’ for which Bolt aims.
The crux of Bolt’s article rests on personal attacks of Julia Gillard and her Labor government. In the article Bolt reasons with his viewers that it is ‘Gillard’s weak laws’ that have ‘killed so many’ and repeatedly implies that Gillard’s Government’s ‘soft policies’ which are metaphorically referred to as ‘sugar’ are the substantial indirect cause of the Christmas Island boat crash. The aim of these personal attacks are to suggest to the reader that the opposing side’s view is inherently weak and unsubstantiated. In addition to this, Bolt employs the use of strongly emotive phrases to trigger not only a distaste for Gillard, but a passionate choler against her. Terms such as ‘tempted to their deaths’, ‘tragedy’ and ‘criminally reckless’ which are used in conjunction with attacks on Gillard and her government heighten the importance of the issue and promote a sense of hatred amongst the readers who are invited to believe that Gillard has acted inhumanely.
In conjunction with this, Bolt promotes his own views in regards to asylum seeker policy as being superior to Gillard’s through the use of logic-based expression and techniques. Bolt uses quotes from secondary sources including newspapers and the ABC to show support for his point of view from apparently independent, unbiased sources. Bolt follows this line of technique further when he states that the number of boat arrivals in Australia was rising ‘from three a year over the previous six years, to almost 200 this year alone.” The use of such statistics and logic is likely to appeal to a variety of readers, including those who may be alienated by strong emotive or passionate appeals.
In addition to the text based techniques employed by Bolt, a visual image is employed. The image which appears at the head of the article shows the boat in question as it experiences rough seas off Christmas Island. The image is likely taken from Television footage of the incident, and therefore it already has a number of connotations which would exist in readers. The image is likely to conjure a sense of fear for the people in the boat. This is a likely aim of the image as the crashing waves in the background, pointy rocks at the bottom of the frame and fragile structure of the vessel itself all suggest a dire consequence. As well as fear, maternalistic or paternalistic predispositions might be exposed by the image. These predispositions are especially able to be conjured by the image as readers are likely to focus on the boat and it’s barely visible passengers and recall incidents of similar incidents involving child asylum seekers. The raw emotion of the reader is then channelled by the text at the top left corner of the frame. The text contends that the Labor government is ‘encouraging boat people to risk their lives at sea’. When readers read this line it is likely that they may scapegoat the government and burden them with blame for the plight of the asylum seekers in the picture.
Bolt’s article uses passionate and carefully crafted language to create a sense of polarisation whereby his readers are invited to disagree to an extreme with what is presented as the opposing viewpoint. Bolt then is able to create in the reader a sense that the opposing view is wholly incorrect and, through the use of logic and reasoning imply that his view is wholly supported by facts and evidence. In all, Bolt summarily turns his readers away from all opposing views and then presents his own as the correct one and the view that ought to be followed by his readers.
So, I'm gonna gather the feedbacks here below my piece each week so that I can quickly see what I need to practice and improve on.
1) Don't forget the target audience [quite a silly mistake on my part]
2) Watch out for coloquial and informal language
3) Be more concise and refine expression
4) Avoid passive tone
5) Avoid unnessicary rhetoric
6) Mix up vocab and avoid using the same words over and over (I am actualy very aware of this problem when I'm writing but seem to get stuck in a rut once I find a word that works well)
7) Deeper analysis
Don't forget to mention the effect on the reader
9) remember to re-read my work (this had a lot of little grammar mistakes I should have picked up on)
10) don't be too absolute