Helloo,
If they ask to implement marketing strategies in response to changes internal and external influences? How would you all talk about it?
Also, could you please give me some fake names? I couldn't think of at least 2
Internal influences: business culture, management, resources, location, and product.
External influences: political, social, technological, economic, financial, geographic, legal, institutional, competition, markets.
Marketing strategies: market segmentation, product/service differentiation and positioning
products -- branding, packaging
price -- skimming, penetration, loss leader, price points
promotion -- advertising, personal selling, relationship marketing, sales promotions, publicity and public relations, opinion leaders, word of mouth
place -- distribution channels, channel choice, physical distribution issues
people, processes and physical evidence
e-marketing
global marketing -- global branding, standardisation, customisation, global pricing, competitive positioning