Subject Code/Name: 24210: Integrated Marketing Communications Contact Hours: 2 hour lecture + 1 hour tutorial
Assumed Knowledge:24108 Marketing Foundations + 24202 Consumer Behaviour
Assessment: - Mid Session Tutorial Quiz (20%): Had an essay to write in the tutorial time. There were multiple versions of the quiz with different essay questions but were all based on what you have learn't so far in the semester. Was quiet difficult to do well but lecturer gives lots of tips and hints.
- Group Project report (30%): IMC plan based report where you chose a cause or beuty product and create a campaign using the IMC plan that is the basis for the subject.
- Group Oral Presentation (10%): Based on the IMC report. Our tutor gave us the option to either make it formal or informal. This is recorded and edited beforehand, and during an assigned time, your group gets to sit with the tutor and watch the video together.
- Final Exam (40%)- Can't remember what the structure is exactly but i remember one part you had to write an IMC report based on a case study so you need to memorise the sub-headings of an IMC report as part of your study. The lecturer told us from week 1 that the final exam is unbelievably hard and that he pops by at the end of the exam and sees people crying in tears. Trust me on this one, the lecturer wasn't lying
![Cheesy :D](https://www.atarnotes.com/forum/Smileys/default/cheesy.gif)
so make sure your prepared.
Lecture Recordings? Yes, slides and audio.
Textbook: Advertising: An Integrated Marketing Communications Perspective + "Developing Your Integrated Marketing Communication Plan". The final exam was based on the textbook but you may not need it.
Lecturer(s): Dr David Waller
Year & Trimester of completion: 2019/2
Difficulty: 3/5, was average.
Overall Rating: 4/5, i really liked this subject.
Comments: One of my favourite subjects part of the marketing major. David was such a good lecturer, was really organised and on top of things. Seemed like he cared for the students given he used to pop by to each tutorial almost every week for announcements about assignments and stuff. I absolutely hated my tutor though. He gave us an unfair mark for our presentation where his feedback were about things such as timing, which was clearly indicated on the criteria as 30% of the marks but then told us after arguing with him that "i didnt mark you down for timing". Unfortunately when i emailed David the subject coordinator, he offered to have our video re-marked but we risked getting a lower mark than what we already got, so the group decided to not go ahead. After i made the complaint about the unfair mark, i got a notification on my LinkedIn that the tutor had stalked my profile which was a little creepy.
Subject Code/Name: 21037: Managing Employee Relations Contact Hours: 1.5 hours tutorial + 1.5 hours lecture (80% tutorial attendance required or automatic fail).
Assumed Knowledge: 26100: Integrated Business Perspectives
Assessment: - Individual Report (20%): You must chose an industrial instrument and write a report based on the structure provided.
- Group Negotiation, Advocacy and Bargaining Exercise (30%)- Basically its team VS team where your given a case study, and one team is the employer and the other are trade unions. You must have arguments which you put forth to the other team and negotiate based on your goals. Then you have a week to write a report and reflection on what was achieved and how well you think you did.
- Final Exam (50%)- I can't remember what the structure was exactly, but it might have been multiple choice, definitions and a case study essay.
Lecture Recordings? No.
Textbook: Employment Relations: Theory and Practice. I didnt get it but thought it wasn't needed.
Lecturer(s): Stephen Kelly
Year & Trimester of completion: 2019/2
Difficulty: 2/5
Overall Rating: 3/5
Comments: They told us on the first week of the semester that last semesters fail rate was 30%. Based on my experience, the reason isn't because the subject is difficult but because of the management. The lecturer/tutor although his a good bloke, never replied to my emails once and never communicated anything such as assesments and whatever. One week we had off because he went on a holiday before STUVAC and he told us the week before in class that there wasnt gonna be a class next week however, didn't post it on UTS online. Half the people wasted there time to come to Uni before realising that the teacher never showed up lol. The guys useless at technology as well, every week he would spend 15 minutes with IT issues and some girl would always be helping him lol. Also, i thought he was a strict marker, the average for the first assignment might have been 8/20. One thing i want to mention is that that they thought because of the high fail rate last semester, the subject coordinator with a phD should stop doing lecturers, and the tutor would do both lecturers and tutorials. THe subject coordinator who we never saw once in the semester was alright because she at least responded with my queries and constant complaining throughout the semester. I want to point out that i usually dont complain this hard so especially to peoples faces so take it for fact that you will have contstant frustration when completing this subject, theres absolute chaos. Defs one of the worst subjects in terms of management i have ever experienced.