I was the same until year 10, when the internet went out for a few hours and I discovered a good book. To me, books were never entertaining, they were something you read for a task, however, once I found a book that I actually enjoyed and wanted to read it sparked my love of reading. Originally, I found that if I wasn't interested in the book, I wouldn't read it, now that I've had experience with reading a broad range of books, i'll literally read almost anything.
Start small. What do you enjoy to watch on TV? What genres of content do you enjoy? Find books that are entertaining and something you are dying to keep turning the page for. Once you find that book, hopefully it will kick of a sense of enthusiasm in reading. It took time for me, to become a book hater to book lover, so patience is a virtue when trying to learn what you like.
Also, even if you have trouble getting to sleep, for me, I find if it's a good book, i'll binge read it till i've finished and oh wait it's 4 am already! So not sure if it would be great for sleep, but give it a go, I know it works for some people!
Another thing I kept in mind, is with TV or Movies they don't explore all the topics I want to enjoy, e.g fantasy/sci fi, so books give me the option to enjoy stories i'm interested, and the best thing is there is not CGI budget to look out for! Good luck, it's never too late to find a love for books, you just have read the right one yet.