Hey fellow biz students!
Anyone have tips on answering the section IV in the exam in regards to:
--- Structure of essay (use subheadings or not??)
---Integration of case study to text book content
--- Use of multiple case studies and references
Hope this thread is useful for everyone!
xx
Hi cynthian!
So regarding section IV of the exam, it's just your typical 20 mark 5-7 page essay (maybe 4 but dependant on writing size) but business oriented. So this means you
do not require subheadings above each paragraph (like in the section III report), rather allude to the contents of each paragraph in both your intro and topic sentences e.g. for examine the influences of globalisation on a business you would incorporate outsourcing, global webs, ecommerce in your introduction and use each as a different topic sentence for your (lets just say 3, but 4 works too) paragraphs.
To answer the other part of your question, yes case studies are essential to achieve higher bands (they form part of the
marking criteria for section IV). Obviously linking these case studies to the question and each topic sentence is the key to achieving an easy 17-20. To use my boring globalisation influence example once more, Qantas is now able to
outsource operations such as customer service and IT to India due to the increased mobility of resources and rise in communications technology.
In regards to multiple case studies - its fairly easy to make ones up on the spot from the background knowledge you have (e.g. apple makes use of relationship marketing through the genius bar) but it's really not necessary to try and
saturate your essay in multiple businesses' case studies just for the sake of it - make sure they're always used as evidence for your argument. I would suggest just knowing 1 business really well for all 4 business functions (most people including myself did QANTAS) and having bits and pieces of other businesses that you can slot in where required. Probably no more than 3 case studies, 1 per paragraph will be enough to net you a band 6 response.
Hope this helps, happy to clarify if anything i've said is confusing!