Where's it derived from? It must be "by convention" then
It doesn't really say here: http://www.physicsclassroom.com/class/1DKin/Lesson-5/Acceleration-of-Gravity
It's not important to know how it is derived. They don't ask you to derive the gravity. Here it is anyway.
Newtons law states that the sum of the forces equals the mass* acceleration
m*a = F
gravitational force is calculated as
F = G*m*M/r^2
where G is the gravitational constant (measured, look it up on wikipedia)
m is the mass of the falling body
M is the mass of the earth (or other planet)
r is the distance between the falling body and the center of the earth (or other planet)
m*a = G*m*M/r^2
cancel m
a = G*M/r^2
if you put in the correct values
G = 6.67428*10^(-11) m^3/(kgs^2)
M = 5.9736*10^(24) kg
r = 6.371*10^(6) m - average radius of earth
so if the mass is approximatly on the surface of the earth (say only a few feet above it) then the acceleration is
a = 9.8226 m/s^2
pretty close to the measured value of 9.80667---m/s^2. You'd get closer to that value if you used more significant digits in G, M and r.