As your height increases, you gain GPE (just imagine lifting an apple from your table - it gains GPE which it previously did not have when it was on the table). Because GPE is 0 when it's at an infinite distance from a planet's gravitational field, when you move something like the ISS away from the Earth it gains GPE.
I find it really helpful to think of a number line: If GPE is a negative value, its position starts at the left of the 'zero' mark on the number line. Now as you gain GPE, you move towards the right on a number plane (i.e. move towards
zero). You're still going to have a negative value, but it becomes smaller and smaller as you go towards zero (-5, -4, -3, -2....0)
So the answer is C because the value of the GPE becomes 'more positive', even though the GPE is still negative
Hope this helps!