Can someone give me a brief run through for e-marketing and the selective and intensive distribution channels?
Thanks.
Hi, TheFreeMarketeer!
e-marketing refers to a marketing strategy that uses the
electronic means of communication in order to drive sales, using the Internet.
Examples of e-marketing include: podcasts, blogs, SMS, social networking, and applications.
It is advantageous as it is more efficient and provides a faster route for businesses to earn more revenue, as well as attracting new customers. It also enables a business to expand and reach out to a
global audience.
The intensive and selective channel choices refer to specific number of outlets within a geographical area.
Intensive aims to provide coverage by using all of its available outlets, and most intensive channel choices are used by big businesses with a high reputation, such as Coca-Cola.
Selective involves a producer using a limited number of outlets within its geography. This channel choice works best when consumers have a preference for a particular brand. This means that the producer can choose the most appropriate and best-performing outlets to focus solely on them.
Examples: Holden, Apple.