Good point Thanks for that. So maybe relating to nonsense's question. Why does water actually 'readily' cross the plasma membrane? Does it have to do with concentration gradients?!
This again, has to do with physics and not much to do with biology. It's only relevant, in biology, to know that the net movement of water is zero, that means that water continuously leaves and enters the cell at the same rate. Think about a tub, which has a hole in it, if you add in as much water as is flowing out, there will be no change in volume.
The reason why water continuously moves in and out of the cell has nothing to do with concentration gradients, because there is none. However, it has to do with a chemical/physical concept known as activity.
http://en.wikipedia.org/wiki/Thermodynamic_activityIf suddenly, however, we place a cell in a hypertonic solution, then yes, a concentration gradient will form meaning water will rush out of the cell.