When you say you have applied, do you mean you have actually gone in yourself and handed your resume in? When we went on our year 12 melb trip last year, we went to a session which covered job applications/resumes/interviews etc. Some good advice given was not to go into a shop like dick smiths with 20 resumes in your hands - these shops get so many people handing in resumes, and you are giving the impression that you are just looking for any old job. The lady talking said she usually threw these resumes in the bin. Instead, she said you'd be much better off going in with just one, and talking to the manager. Eg. if you were going into dick smiths, you'd say how you are a long-term customer, you love the shop (she advised going on their website to get some background info etc.), you're passionate about electronics/computers whatever (mention your IT SS and work experience) and yeah just say how you really want to work in THAT particular store. You are alot more likely to be successful if they think you are keen to work in their store. By contrast, if you were applying in say a supermarket or fast-food chain, it's alot different, they won't usually care if you go in with 20 resumes haha, but as you've said you don't want to work somewhere like this.