Differences between a goal and objective ?

[summyx]

Why do I always get this one confused :s

[nacho]

Okay, well Goals are something an organisation wants to achieve.
Objectives are what organisations must satisfy/complete to achieve these goals.

Here is an example of a goal:
"Good customer service"

Here is the objective to achieve this goal:
"Reply to all emails within 1 working day" OR
"Increase the number of times we smile at customers by 10%"

Note that both examples were specific. This is how you identify objectives. The first one "within 1 working day"
The second one "by 10%"

so basically, goals are broad aims.
objectives are HOW to achieve these aims.

[summyx]

Aaaaahhh makes much more sense now! Thankyou! I always got them confused