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December 23, 2025, 12:59:57 pm
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Author Topic: You've won a gold class upgrade! Actually, on second thoughts, no gold for you.  (Read 667 times)  Share 

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doboman

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You've won a gold class upgrade! Actually, on second thoughts, no gold for you.
« on: November 17, 2009, 03:06:46 pm »
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Quote from: http://www.theage.com.au/travel/travel-news/tears-in-the-office-over-virgin-blue-email-mistake-20091116-ignq.html
The head of Virgin Blue's loyalty program has revealed there were tears in their office after staff realised they had mistakenly sent a upgrade offer to more than 1 million members.


The error, which would have cost the airline a fortune to honour, resulted in more than 1 million Velocity members offered free lounge memberships and upgrades to "gold" status. The offer was withdrawn in a follow-up email two hours later.

Normally, Virgin lounge memberships cost $369 a year plus a $199 joining fee, or $30 to $35 a visit for casual flyers.


Call me sceptical, but i smell a rat. Does anyone else think this was cheap marketing/advertising?
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Eriny

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Re: You've won a gold class upgrade! Actually, on second thoughts, no gold for you.
« Reply #1 on: November 23, 2009, 09:35:18 pm »
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I got that email. It was kind of disappointing, but I was kind of confused when I received it because I haven't flown with them that often.
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