I'm a youngling(Y10) here, but I hope I can help contribute:
First thing off I bat I noticed that there's a sense of uniformity and belonging on something that is cultural and social, that is, mixing religion stirred with family values : "It is culture and family. It is faith and hope. It is alpha and omega. It is the final answer." That's an appeal right there.
Also a metaphor: "Indeed football is a religion", and the article darts back and forth comparing how football is a religion that they devote themselves to. A simile could only be accounted for it is said something along the lines of, "indeed, football is like a religion", the article states that it IS a religion, making their belief and ideals sacred to football fans.
That's all I can find, which I could be wrong. If I am, I hope I've given you some insight.
Cort.