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[Stormer]

As modern technology develops in today's society, the use of mobile phones have led to many advantages and disadvantages. The recent issue about the effects of excessive use of mobiles have sparked the deabate upon many members of the public. The article "Too much information", written by Dr.James Bland, responds to this issue in an informative, yet balanced manner. Bland uses a variety of techniques including; appeals to safety and health, expert opinions and presenting his article in an unbiased way to help readers see that mobile phones have the potential to cause serious harm to our brain. The image embedded in the article further supports Bland's point of view that mobile phones can be harmful to human health.

The mobile phone can be considered as a popular trend for the current generation, in which almost everyone possesses one. Bland uses an appeal to safety and health to show readers that the use of mobile phones can not only have an effect on people's mental health, but also emotional factors. "Mental fatigue", "mental exhaustion" and "increased stress levels" are upon the many other health risk factors that are associated with mobiles. Bland exercises this alarm through out his article to remind readers of the harms that the commonly used modern device can bring about. Suggesting that action to decrease  phone calls and text messaging is needed in order to protect individual's health.

Bland's use of expert opinions throughout his article helps reassure readers that he is knowledgable and the information provided is worthy to be trusted upon. Despite Bland being a doctor, he repetitively refers to "our team" and "our research" to show the audience that the research undertaken is more professional, thus gaining the trust of readers to believe that mobile phones are capable of the destruction of the mind. Apart from his own research team, Bland has also included another expert's opnion to further strengthen his argument. The inclusion of a member of "Education Australia" supports Bland's view that mobiles are harmful not only to people working in business, but also to young children who may be influenced by such a device. The fact that mobile phones can "detract the development of independence in young people" raises alarms for members of the public, but in particular in the eyes of parents. The inclusion of expert opinions have enabled readers to gain the trust of the writer and to also grasp an understanding who how the mobile is able to influence younger peers.

It is not the fact that almost everyone in society possess a mobile that alarms Bland, but it is instead the excessive use of it. Bland acknowledges that the mobile has many advantages, and does not have any contention to 'condemn the use of mobile phones", suggests to readers that he unbiased and shows an understanding and awareness that mobile phones are important in a society like today. This acknowledgement makes the article to have a balanced tone and thus does not cause conflict between the readers and Bland. The inclusion of telling readers of his own personal use of the mobile through "personal and business transactions" help readers relate to Bland and futhermore feel included in the issue. Therefore they are able to gain an understanding of where his point of view that mobile phones can bring risk to society.

The image embedded in the article suggests to readers that the use of mobile phones have clearly taken over the function to think about other things in life. The phrases presented in the brain of the person suggest that the overuse of mobile phones have ultimately led to a "brain burnout", making inidividuals incapable of self thinking. This is similar to the point raised by the member of "education Australia" that mobile phones are capable "detracting" development of people's brain. The picture supports Bland's point of view and gives a clear image to readers of the influence that mobile phones can have on the human brain and unless action is taken, then the problem will continue to arise.

The use of mobile phones have indeed changed the today's society. Bland shows an understanding and awareness of this, but he also acknowledges that mobile phones can lead to potential hard to the brain. Through the use of appeals to safety, expert opinions, imagery and most effectively the balanced yet informative manner in which he presents his article help readers to see that unless a limit is put in the use of mobile phones, the human brain will only slowly become more and more exhausted.

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