Also another essay if someone could check, i'll just post it here because i don't want to make a new thread, the issue is on binge drinking.
After the increase in the number of teenage binge drinkers, debate surfaced regarding the amount of authority that parents have over their children. In an article entitled “Kids party, parents get a hangover”, in the 10 March 2008 issue of The Age, Doctor Simon Crisp, clinical adolescent and family psychologist, contends in a cautionary yet informative tone that parents are gradually losing authority over their teenage children resulting in destructive behaviour. Likewise, the editorial, in the 12 March issue of The Age, contends in an informative and at times supportive tone that a coordinated approach, including the co-operation of everyone, will solve the problem of binge drinking. The picture supporting the editorial suggests in a satirical tone that people should not be swayed by alcohol advertisements but rather think for themselves.
The cartoon supporting Crisp’s article is dominated by a large hand holding a bottle of beer which symbolises absolute power. The relative size of the hand implies that it is powerful and strong. In contrast, the parent is much smaller and appears to be having trouble ‘hanging’ on to her teenage child. This hints that the parent is powerless and helpless. The beer bottle is depicted to be sucking the child’s head inside, this shows that the child has no control over alcohol, while the alcohol has total control over him. This also highlights the fact that parents need to have authority over their children and hence protect them from alcohol. The cartoon can also be seen as a “tug-of-war”, where if the parent has sufficient influence and power over their children, then they will gain the upper hand in the ‘battle’ against alcohol. However, if they lack concern and responsibility over their children, then ultimately their children will be ‘sucked’ into alcohol.
The title of Crisp’s article catches our attention straight away. At first glance, the title implies that while children have fun partying, it is the parents who clean up after them. However on closer inspection, we see that the title seeks to separate teenagers from parents and show that when teenagers get drunk, they hold the upper hand while the parents lack authority. As a result, parents will often take the blame and responsibility for anything that goes wrong. This is effective in inducing distress and concern into the audience, especially those who are parents. Crisp then recognizes the need “…for some serious rethinking” and this is directly targeted at politicians, community leaders and policy makers. This is immediately followed by Crisp blaming commercial operators for targeting vulnerable children; again this solidifies Crisp’s sense of authority. By comparing today’s teenagers with earlier generations, older audiences are likely to recall their childhood and compare which generation would be a better place to grown up in. Crisp also emphasizes the need to protect children. By saying “adult tools of business are now seen as essential children’s toys” implies that children could easily be put in danger. In essence, Crisp encourages the audience, especially those who are parents, to protect and look after their children. Fear is instigated in the audience through the use of connotative language “…predators targeting children on the internet”. By saying “the net result is to remove power from parents” creates a sense of distress or even perplexity among the audience. Furthermore, it is likely that Crisp wants parents to start taking action before it is too late. Crisp then start to broaden out his targeted audience to schools and the police. This hints a shift in tone, Crisp controverts in a more supportive and at times sympathetic tone towards the parents. Through strong language Crisp strengthens his argument that parents “need to not just take control at certain times, but have the power to do so.” This encourages not only parents to take action and protect their children, but also anyone who are involved in young people’s lives. By using evidence that alcohol can cause deleterious effects on health, it lends Crisp’s argument weight and also appeals to authority. Seeking to induce fear into the audience, Crisps states that “prolonged used can lead to permanent brain damage.” In a benignant tone, Crisps ends his article by urging society, especially the government, to support parents.
The title of the editorial, “Confronting the demon of under-age alcohol abuse,” seeks to promote fear and apprehension into the audience. The byline is directed at community leaders and families; it can also be seen as a call for action. The editorial begins by providing disturbing evidence and statistics such as, “one in five over-indulging once per week” from the ANCD. This seeks to shock the audience and illustrate how serious the problem is. Furthermore, by providing the evidence from a reliable source lends the argument gravitas hence making it seem incontrovertible in the eyes of the audience. The editorial then supports Kevin Rudd by saying, “The strategy has been welcomed by health and sports groups – as it is by this newspaper.” This implies that anyone who is disagrees with the strategy is against the government. The editorial then shifts its targeted audience towards parents by saying “…binge drinking has become so entrenched with young people that it defines their generation. It is something which parents have little control.” This stresses the need to protect teenage children and audiences, especially parents, would be elicit feelings of fear, concern and even anxiety. In a supportive tone, the editorial praises Rudd’s strategies, “Mr Rudd is right when he says teenage drinking is a question of personal responsibilities.” This encourages the audience to work with the government.
At first glance, one would think the picture supporting the editorial is an advertisement. However, on closer inspection, we realize that the picture is overtly satirical and seeks to mock the advertising strategies of alcohol companies. The choice of certain words such as depressing, phoney and ugly, makes the already sarcastic advertisement even more sardonic. The use of rhetorical questions such as, “Isn’t it time you had a Binge?” indicates that it is directed at the general public, it implies that people should think for themselves and not be fooled by alcohol advertisements. The advertisement not only seeks to criticise the advertisers, but also aims to criticise alcohol as a solution for escapists. By describing politicians as “screwed-up” and “self-serving” shows that it is also directed at politicians and policy makers, it can also be seen as a call for action. The exaggerated picture of a cartoon figure looking totally dazed, mesmerized and dripping saliva depicts the absurdity and fatuity of the advertisement. We also see that cartoon figure is looking at a photo of a “Binge Lager” beer bottle. The purpose of this is to show the audience that there is nothing special about alcohol and instead of being controlled and manipulated by alcohol, people should think for themselves.
Simon Crisp’s article incorporates a combination of strong and formal language which would most certainly appeal to parents, but may also interest politicians, community leaders and even commercial operators. The editorial utilises statistics and evidence to appeal to community leaders, families and parents. The overtly satirical advertisement
uses humour and sarcasm to critisise the alcohol advertisers while appealing to the general public.