1) When the coefficient on highest power of

is

, then you try factors of the last value

. So in this case you wouldn't try

as

isn't a factor of

, but could try

.
2) The first step is guessing a factor using 1). Then you know that you have to have that factor multiplied by a factor that has order of 1 less than what you started with (so if you have a cubic and find a linear factor you're left with a quadratic). Then it's a matter of looking at the contributions to each term (so what gives

, what gives

e.t.c.) and then equating that back to your original cubic to find the coefficient.
e.g. The only two terms that will give the

term is

and

, and we know that that must give

, so you can find

. The same goes for the other terms but you'll have more contributions, e.g. we can get a multiple of

from

(so quadratic and constant) and from

(so linear and linear).