First of all, Cappuccinos I think you are a 10/10, fuck what anyone else says
Nacho mentioned that it seems to be fashionable to have darker or tanned skin. I disagree with that to some extent. WHITE people, or people with lighter skin, generally want to have a tanned complexion. However us BLACK people, pursue the endless path of Fair and Lovely (curries will know what that is) to gain a more lighter skin. I think the explanation for this is simple. We always want what we dont have. Humans are materialistic and we have endless wants. We never stop having things that we desire. To this extent, I think women have always been more extreme. I think this in terms of materialistic stuff, like clothes and the like.
By extension, I believe that the amount of makeup girls wear shows how much they accept THEMSELVES. It is a measure of self-confidence and esteem and how much fucks they give about anyone else judging them.
Now before I get all self-righteous (too late?) I spent 60 bucks on MAC foundation a couple of months ago. I'm still kind of trying to figure out why, I mean I've worn it like 3 or 4 times because I swear I will use that one bottle for lifetime, like fuck I spent 60 bucks on it and I will only use it for weddings, 21st's and other equally important occasions. And I'd like to think I have clear skin. Like this shit that I bought, I made sure that you cant even tell that its on. I went for the natural look blah blah blah. And it does its job well, no one suspects that I have it on. So pretty much its pointless and I kinda wear it just for the sake of doing so and like fuck me, I spent 60 bucks! I'm thinking the reason I bought it is coz of good marketing, like guys, if you havent heard of MAC makeup, its supposed to be good shit. So yeah, there's a kind of hype about it. Also, some of my friends have bought shit in the past and my friend convinced me to try it out. So its the good ole' social inclusion and acceptance shit there as well.
And I definitely agree with the ironic aspect of makeup- sometimes it makes girls look worse. Some girls I know wear the shit because they think they dont have good skin. But sometimes packing it on kinda highlights their 'imperfections' even more.
On the other hand, sometimes when I get bored I put some shit on my face, like lipstick, eyeshadow that shit. Why do I think I keep doing it, even though i have nfi what i'm doing? I think it changes my look a bit. Its a difference. I dont necessarily think it makes me look better. But its kinda like when I straighten my hair- its just kinda against the norm. Why do you guys change your hairstyles now and again? Because you think its time for a difference right? Or you think you'd look better? Sometimes people just want change, I guess.
Anywho, I may believe I have decent skin, but who the fuck gives a shit, I'm still a douche LOL

We all have imperfections and we are more insecure about some of them. Some people may be insecure about their appearance, and some, like me, insecure about my personality. So we try to change them! (failing?) So I guess its all about how much fucks you give about who you are.
I am kinda surprised this discussion hasnt been extended to cosmetic surgery. I mean its just a more extreme and permanent version of makeup isnt it? The only reason I thought of bringing it up is because when I think of cake-faces I usually think of my Mum, coz she has darker skin than mine, but she always wear white foundation so I always call her Michael Jackson LOL Coz she looks like it ok!
Kinda also aware of the contradictions in my ramblings ahaha