Hello there, was wondering if anyone had any case studies for market segmentation, E-Marketing and Price? (For marketing Strategies)
Hey there,
You can definitely make up case studies for these points but here are some I've gathered.
SegmentationQantas’s market segmentation is the process of dividing up the total range of potential or current customers into smaller discrete groups to facilitate analysis and planning
Behavioural Segmentation
Buyers are distinguished according to trip purpose (i.e. business and leisure/non-business travellers)
Business sector can include:
Routine business (point to point business travel)
Conference seminars
Emergency business
To target different markets, these highly differentiated brands appeal to different customer segments:
Jetstar (domestic) targets cost sensitive travellers primarily on low yielding leisure routes to Australian destinations like the Gold Coast, Sunshine Coast, Cairns and Alice Springs.
Jetstar International targets leisure travellers to destinations like Bangkok, Phuket, Ho Chi Minh City, Osaka, Bali and Honolulu that were unprofitable Qantas operations.
Jetstar Asia, Jetstar Pacific, Jetstar Japan and Jetstar Hong Kong to target the growing intra-Asia travel market.
E-marketingFor this one I'd look at any firm that has engaged with electronic marketing --> try to look further than just internet ads and suggest any company that does email advertising for example i get heaps of emails from cotton on and factorie. Another thing you could look at is snapchat filters - maccas, tiffany & co all engaged in this sort of marketing with snapchat filters and most had reasonable success.
PriceFOr this one, price as a strategy is a bit too broad but you would link it to the specific pricing strategies such as penetration pricing as used by people like ALDI to undercut the market and provide cheaper alternatives. Or look at rice skimming (charge highest price possible) for company's like apple with their innovative and high tech products also backed by the brand reputation.
I hope this helps you somewhat, good luck!!
Isaac

Can someone please redirect me to an exemplar business report? I find trouble when writing one.
Hey there, you should definitely have a look at the notes section on the forums... i've searched for business reports - there are 2
here.
Alternatively, I wrote up a business report guide which you can access
here. It doesnt have my whole report; but I have included excerpts from a report I wrote in exam conditions and got 20/20.
Hope this helps!!!
Isaac
