I am of the opinion that things like logos and names aren't so important. What is more important is the quality of their tutoring (which I am sure is what they care about more than fancy branding).
Ideally, yes that would be the case. You, I and most other VN'ers know that this is going to be a top notch tuition service. However the fact is that for most, their parents pay for their tutors, and they don't know how great the VN community is.
I get the feel that most parents would get cold feet if they found out that XLL Acedemy started out as an internet forum and saw a rather cheap looking logo. They would probably think it is a scam or something. Don't forget that you are competing with the likes of TSFX and TSFM. It HAS to be professional.