I am talking about balancing redox equations in general. In most cases involving non-metals, balancing these equations involve adding water and H+. This is the case in the lead acid accumulator, reduction of permanganate and dichromate, oxidation of alcohol to carboxylic acid, half equation for combustion reactions [etc]. You should be very familiar with this process. In most cases, you will know what the product is (either from prior knowledge or stated by the question, all reactions from the prior list are assumed knowledge).
For fuel cells, the electrolyte (ions present in the system) may not be H+, thus reactions containing H+ may not be suitable. In the case where OH- or O2- are the electrolytes, you can simply 'transform' the acidic redox equations into an alkaline/oxide equation.