I heard we just had to be familiar, but I guess knowing wouldnt hurt.
Except, I have a sheet with 20 different kinds of fuel cells. FML
Balance the equation as you would for anything in an acidic environment (key element, water, H+, electrons)
Next, if it is an alkaline cell, add enough OH- to both sides to neutralize any H+ in the equation.
If it is a solid oxide fuell cell, add enough O2- to both sides to neutralize any H+ in the equation.
Voila, all the fuel cells learnt. 
I am just bumping this. Everyone needs to know it. It is so simple and easy to understand.
Mao, you are awesome, and Heinemann should be paying you thousands of $$ to put simple, yet insightful explanations like this in their textbook.
