Non-material living standards are all aspects of a persons life affecting their well being (and the well being of society as a whole) which are not related to a persons ability to access to good or services, these are very broad and include areas from happiness and health to family stability and freedoms.
Yep, absolutely.
This could also be indicated if manufacturers are working in an environment which is polluted. E.g. there material living standards may rise but at the cost of non-material living standards.
Also, someone may have a job that they really like but hate travelling to. E.g. an excess amount of traffic, having to get up early...
Material living standards are pretty straight forward, e.g. you have a decent amount of money or you don't.
Non-material living standards are more complicated in the sense that you can both be happy and sad within the environment of a particular job.
Generally however, Gallop Organisation has indicated only 20% of people are engaged in the work they do. Costing the economy around $380 billion dollars a year.
This is how non-material and material living standards intertwine and connect within the economy.