Subject Code/Name: MKC1200 - Principles of Marketing Workload: 2 x 1hr Lecture, 1 x 1 hr tutorial
Tutorial Structure: Submit tutorial exercises, do some practice multiple choice questions, discuss tutorial exercise, random group activity. I found that time in tutorials flew pretty quickly.
Assessment: Assessment 1: Individual Tutorial Exercises 10%So for 8 of 12 the weeks of tutorials, there were tutorial exercises that needed to be completed. These tutorial exercises were uploaded onto Moodle and you needed to complete before your tutorial and then submit them in your tutorial. The tutorial exercises where mainly 1 page tables that you had to fill out but somtimes were textbook questions. Each exercise was worth 1.25 and you could consider the easy marks because they were either marked as satisfactory (got the 1.25 marks) or not (0 marks). Staying in bed and skipping your tutorial can be tempting though :3
Assessment 2: Multiple Choice Test 15%Test done in tutorial consisting of 25 MCQ. I just remember the night before frantically trying to learn 4 weeks of content and still doing good/average (21/25 was the average mark). You could have deduced most of the answers from common sense, but some were pretty specific. If I recall correctly, you got the whole hour to do it which was way more than enough time imo
Assessment 3: Marketing Mix Analysis 25%I hate writing essays so when I saw this in the unit guide I was like 'oh boy'. But it’s actually not too bad! The essay is 1800 (±10%) words and involves analysing the marketing mix (product, price, place, promotion) of a product (we got to choose between Toyota Prius C, some tooth brush thing and the HTC One). You also get to make a pretty cover sheet for it :3
Pretty straight forward once you figure out what you're doing. Spent around 2-3 days on it and managed a C (would’ve been a HD if I didn’t hand it in two days late #regrets). You may or may not think 1800 words is heaps, but I struggled to keep below the word limit and for most people I spoke to they hit above 1800 words. Some of the knowledge required for the essay needed to be self-learnt because it was due to be covered after the essay was due. This may or may not be the case when you do this unit, it was easily managed though.
This essay can be tough as it might be the first essay you’ve written in uni and have no clue about APA referencing (Q MANUAL IS YOUR BIBLE), and finding good journal articles was an absolute pain but there’s a library seminars specifically for this essay and it’s not restricted to peer reviewed journals (“only” had to use 4) and you could use textbooks (including the prescribed), company/product websites, newspaper articles etc.
Oh and you don’t actually get a numbered mark for this essay. You do however get a filled out rubric and a letter grade (N, P, C, D or HD)
Exam (50%)2 hour exam. 100 marks. Hurdle (must achieve at least 50%)
- No essays, hooray!
- 3 compulsory questions: 20 marks each, not some crazy massive essay question, the questions could be broken into parts
- Choice 4 questions out of 7(?): 10 marks each
Make sure you know your examples!
Recorded Lectures: Nope
Past exams available: Sample exam and one from 2007. Dewi told us not to look at the 2007 one as she has a different style of exam writing. The sample exam was pretty good indication of the structure of the exam. She also held a lecture in the last week about what topics would be covered on the exam which was very helpful.
Textbook Recommendation: The prescribed book is Kotler, P., Burton, S., Deans, K., Brown, L., and Armstrong, G. (2013).
Marketing (9th Ed.). Pearson Australia.
Didn't buy it (new textbook, $$$, yolo) so can't really comment on it. I did however consult other textbooks by one of the authors. Some tutorial exercises did come from the textbook, but when this was the case an excerpt of relevant part of the book was uploaded onto Moodle so yeah. I think the textbook would have been really useful for the essay, I ended up referencing the textbook through quotes in the lecture slides >< (wouldn’t recommend haha). Oh and the textbook would be really useful for examples. Every question on the exam required a few examples. The textbook I consulted had random American examples which I hadn’t even heard of haha.
Lecturer(s): Dr. Dewi Tojib (Chief Examiner), Peter Thompson
Each lecturer would take one lecture a week.
It was Dewi’s first semester of taking this unit and when I found the motivation to attend uni she was great! Didn’t read off the lecture slides, had great examples and a few good jokes. Peter, on the other hand, scared me off from his lectures in the first week (picking on random students to answer, finds students with laptops annoying, angry kind of tone etc) so I can’t comment further
Seriously, I didn’t attend any of his lectures afterwards hahaha. I heard he reads of the lecture slides and left the lecture 5 minutes in when the technology wasn’t working.
Year & Semester of completion: Semester 2, 2013
Rating: 3.75 out of 5
Your Mark/Grade: 78
Comments: A lot of content but most of it is fairly straightforward and not too dry. Overall a decent unit and well organised. Disappointed with myself for not putting more effort in the class