Well generally, if it is a strong base and weak acid your ph will be higher than 7, so you want an indicator that changes colour in that approximate range
similarly weak base strong acid ph will be lower than 7
strong base strong acid will require an indicator which changes colour at around about 7
Generally though, I'm pretty sure, you'll be told, or given an indication of around what ph the equivalence point is. Based on that data, select an indicator that changes colour at that value; that is, an indicator which fits in the range of the equivalence point
Also, your endpoint is always after your equivalence point as that it the point after it is in stoichiometric ratios. If your end point was before your equivalence point, you would never know how much more you would need to find the stoichiometric ratios, and hence calculations would be inaccurate.
Sorry if any of this was too general :S