I could tell you that flux is just BA, but that won't mean much to you. This is because flux is a concept which is quite difficult to understand.
In order to actually understand what flux is, you'd need to understand the concept of a
vector area. Once this is understood, flux can be defined, simply, as the component of the magnetic field which is passing through a vector surface, S.
Thus, if B is the magnitude of the magnetic field (i.e. magnetic flux density), S is the area of the vector surface, we can consider the magnetic flux through an infinitesimal (very small) area. Let's call that dS, then we have the formula:

Now, what we can do is change that into a surface integral. Remember how if we take a definite integral of a graph, we split the area under the graph into infinitely small "rectangles" which we then add up? Well a surface integral is a similar concept. It is a definite integral which is taken over a surface. i.e. it is a double integral.

Now doesn't this look familiar? Well it should, because if both B and S are constant, then the flux would simply be, B.S, which is essentially what it is in VCE. Now, the last mathematical thing to note is that, we are multiplying two vectors, B and S. We are looking for the dot product, so essentially:

So, for some reason, we use A instead of S in VCE, so swap that around and you're set!