The debate surrounding the frequency of unethical child beauty pageants is one which has again reached the forefront of our collective conscience following consistent instances of immoral activities within the competition, with likely solutions for the issue a feature of public discourse. Particularly among parents, the integral need for societal reform regarding the issue has been sporadically posited, many suggesting the acts to be in contrast with the parental values of acceptance and compassion. Specifically effecting those parents who would contribute to this culture but more broadly the young girls impacted, the discussion centres on the damaging nature of forcing young vulnerable children into such a cruel atmosphere, the scars in which are long standing within this demographic, thus bringing into question the necessity for an effective resolution to the issue. In her opinion piece published in the Avonlea Scrutineer on 2 February 2011, J. Rodd aims to address this widely debated issue while contending that in order to treat our children with respect and dignity we should put an end to children’s beauty pageants. Rodd’s article is delivered in a semi-formal register which effectively delivers the author’s arguments and ideas. The target audience the author has chosen to direct their article towards are the parents responsible for pushing their children into the volatile atmosphere. It can be observed in this piece that Rodd’s purpose is to shed light on the issue, ultimately shaping the beliefs of society in which she can put an end to beauty pageants in an attempt to protect the children facing such damaging critique.
Rodd firstly argues, in a critical tone, that beauty pageants are merely a toxic atmosphere of rivalry and artificial looks. By placing quotation marks on the word “moms” when referring to pageant mums, Rodd is making an attempt to convey to her audience that any mom responsible for such immoral actions is not a real mother to their children. This immediately strikes shame and guilt within her readership, positioning them to question their involvement as they are not the parent they thought they were. Additionally, Rodd likens children in beauty pageants to “barbie dolls” in her inclusion of Willian Pinsof’s findings. The allusion to plastic dolls aims to strike a chord within the audience as they are forced to face the reality that their children are being morphed into something that is not human, something artificial. The implementation of this allusion is a tactical ploy to confront parents who support such activities in which Rodd aims to shift the opinions of parents into alliance with that of her own contention. The inclusion of the image depicting a princess is made by Rodd in an effort to demonstrate the reality of the issue. She draws comparisons with the fake looks and aesthetic of the princess to children in beauty pageants. The use of hyperbole is evident in the ridiculous exaggeration of the scale in which the children have morphed into princesses, however the effects potent on the parents who ultimately decide on whether or not their children take part in the competitions. The audience is shown this visual as they can immediately recognize that their children should not resemble a fictional cartoon princess, therefore altering their views on artificial emphasis in beauty competitions to mirror Rodd’s own opinions.
Moreover, Rodd asserts that the involvement in beauty pageants brings with it externalities which are put on parents and their children. In her argument, Rodd uses listing to emphasize the extent of which the competition weighs on the wallets of contributing parents. She details the “cost of entry fees, transport, accommodation, tanning, hair pieces, and possibly cosmetic surgery.” The shocking reality of the extreme expenses parents face is an attempt made by Rodd to bring sense to parents that the monetary loss on this activity is simply not worth it. By inferring that the costs are ridiculous, the audience is positioned to feel as though they are not benefiting from the contest as they once thought they were. The sudden realization within her readership will ultimately place them in a position to be further convinced that the costs of beauty pageants do not mirror the satisfaction gained from either the parents or the children partaking in it. Commenting with a condemnatory tone evident in the lexis “what kind of parents” and “paraded like a circus freak”, Rodd seeks to accentuate the lack of responsibility and care in the parents’ actions, the use of the rhetorical question in “what kind” connoting a sense that these parents are overall bad. As a result, the reader is left disgusted at themselves that this disrespect has been allowed to continue, inclined to see it as in contrast with the parental values of individuality and respect. Overall, in an initial demeaning argument Ford emphasises the issue of abuse of women to be one of societal concern. Coupled with her argument is the addition of the cartoon, the young girl standing within the boarder is depicted as being very small. This is achieved through the exaggerated empty space around her, highlighting her early age and vulnerability. Additionally, the young girl is portrayed as being faceless. This extreme lack of character and individuality alludes to Rodd’s assertion that children in the industry are left without a sense of self, that they are artificial. Rodd’s audience is therefore left feeling shameful for committing the atrocity unto their innocent children, ultimately placed in a position to advocate for change. Similarly, the colloquial phrase attached to the bitter image exhibits the scale of the issue. The use of the word “specialness” highlights the early age of the girl, the nature of her innocence and purity as she is at an age in which she cannot speak maturely and properly. Through the association of pageant girls to the young faceless child in the cartoon, Rodd calls on parents to put an end to their actions as they are depicted as being the ones responsible for the stripping of their children’s identity. Overall, opening with a shocking tone the editor argues the magnitude of the issue, suggesting the reader has a moral imperative to seek a solution.
It is lastly argued by Rodd that beauty pageants are cruel and irresponsible. Rodd initially employs alliteration in her labelling of the contest as “materialistic, narcissistic, unrealistic”. The consistent repetition of the sound “stic” is immediately impactful on the audience, the descriptive adjectives being extremely attacking and confrontational. Parents responsible for such torment are made to feel embarrassed and guilty for forcing their children into such a dangerous atmosphere. Subsequently, this use of alliteration enables Rodd to directly confront her audience, encouraging to question whether they are doing the right thing by their kids. The purposeful inclusion of the final quotation is an attempt made by Rodd to demonstrate to her audience that young girls are in a vulnerable position, particularly susceptible to self-esteem issues. By providing the impartial view by Francis Bacon, in that “all little girls should be told that they are pretty”, she demonstrates to her audience that this is a crucial step to combat self-esteem problems within the demographic of young girls. This ultimately positions Rodd’s audience to form their views in alignment with that of her own as it is shown to be supported by Francis Bacon, an external, unbiased voice on the issue. The culmination of these literary devices coerces the reader to express opinions in which reflect Rodd’s, that parents must cease dragging their children into the world of narcissistic beauty pageants.
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