I think you're basically right with both, here's how I would explain them.
1. In any reaction and at any point in time, yield refers to the amount of product you have. Equilibrium yield simply refers to the yield after equilibrium has been reached, that is, the amount of product you have when the system has reached equilibrium.
2. So there are two separate concepts here:
yield and
rate of reactionIncreasing temperature will always increase the
rate of both the forward and backward reactions and decreasing the temperature will always decrease the
rate of both the forward and backward reactions.
The effect of temperature on yield, however, is dependent on the heat of reaction, as you have pointed out. So if we have an exothermic reaction, decreasing the temperature would shift the equilibrium to the right (as per Le Chatelier's Principle), meaning the forward reaction would predominate over the backward reaction until a new equilibrium is reached. Thus, the
yield of the reaction is increased. However, the time it takes for this yield to be obtained will be longer, as decreasing the temperature will decrease the
rate of reaction.
Hope that clarifies things.
