Hey guys, I have a question.
Under the 'Factors influencing customer choice' dotpoint in Marketing, I was always under the impression that 'sociocultural' factors referred to of course a person's society/culture but also their socio-economic status based on their income etc which influenced their customer choice. And I thought that 'economic' factors referred to the state of the economy (boom, recession which obviously impacts on consumer choice).
But on HSC Discussion a lot of people seem to be arguing that influences such as a person buying a luxury car is an ECONOMIC influence instead of a socio-cultural (which is what I was taught smh). Also I did a past paper question and the answer also seems to conflict with what I was taught and now I'm honestly just confused.
If anyone could clarify this, it'd be great!