what is a diverse and culturally competent workforce? and what are the advantages of having one?
also what was a conflict between the short term and long term financial objectives?
These were both tiny dot points in the learn to sections which are rarely ever discussed in class (I know I didn't go through it) the first one isn't talked about much in the textbook, the second one is.
Diverse and culturally competent refers to the employees of different cultures, socio economic status', abilities, ages, genders; but all are learned in different cultures. This is advantageous as they are culturally aware and able to overcome issues that might hinder other business' such as language barriers, cultural appropriateness. Further, they have insight into that specific market, enabling an easier transition to operate in that market, as well as insight into how to best promote and appeal to the target market. Also, a diverse workforce is theoretically more dynamic, coming from different backgrounds and is often a goal of businesses to show that they are ethically responsible and not discriminating against potential employees, making them a popular place to work; making their business more appealing to people looking for work, hence a larger and possibly more diverse/creative/dynamic candidate pool.
The conflict between short and long term objectives is that in the short term, is that you may have to sacrifice something in the short term to achieve something in the long term. E.g. to increase profit in the long term, you must increase costs and minimise profits in the short term by advertising, investing into more outlets, buying stock, recruiting staff in order to create growth in market share in the short term. This will enable higher sales in the long term and thus achieve long term profitability, even though costs were incurred in the beginning.
If only I could have thought like this in the exam... Hope this helps
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