By creating short term wins, you highlight the benefits of the change which can lead to less resistance and higher morale. Short term wins can be celebrating small improvements possible due to the change.
is that part of the recognize and reward step of kotters theory?
Yes.
Short-term wins is where the manager will build-in checkpoints to manage progess i.e. KPI's and then once these goals have been met, they can be used to help motivate and reward staff for undertaking the change process. e.g. Due to the fact that suppliers from K-mart accepted the takeover by Wesfarmers, they were rewarded by receiving bonuses from the increase in Net Profit they generated during that calender year
Probably not the best example, but it gives you an idea of what I'm getting at.
Also has anyone found that when they are writing the Kotters eight step change theory, it ends up being as big as an English essay i.e. ~600 words