lol what would the benefits be for conducting a SWOT analysis?
Benefits of a SWOT analysis include the following.
• Strengths: Identifies what is done well, thus giving a competitive advantage if marketed appropriately. This could be a possible reason for White Sands introducing a decentralised management structure.
• Weaknesses: identifies training needs and staff shortcomings, which influences recruitment. This could have been the reason for the induction program and training policy.
• Opportunities: Provides possible market expansion opportunities. Allows for market differentiation. White Sands could be seen as an employer of choice by the community because of greater staff participation and multi-skilling staff.
• Threat: Recognises the competitive environment. A Queensland resort island like White Sands would have many competitors.
Following is an example of a very good student response.
A SWOT analysis is used in the planning process. Its main aim is to evaluate the internal strengths and weaknesses of an organisation and the external opportunities and threats that could effect the organisation in the future. With White Sands, one of the benefits of conducting this SWOT analysis was that they found that having a decentralised management structure a lot more practical and productive than a centralised management structure, which in turn encouraged greater employee participation. The second benefit that White Sands received from this analysis was a change in their induction program, which meant that employees became more functionally flexible and able to transfer between departments. This would lead to ultimately increased productivity of White Sands and shows the benefits of conducting a SWOT analysis (which is an evaluation of what internal strengths is available to take future opportunities and minimise potential threats).-2007 assessment report.
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